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The Math Behind Viral Content Doesn’t Add Up
Everybody wants to create that piece of “super-sticky”, high-quality content, right? We get it; as bloggers we want to write posts that get attention from unexpected sources, even if that attention...
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Hillary Clinton’s Publicist Defends Himself for a Change
Philippe Reines is not easily amused, and he’s definitely not too fond of the jokers at BuzzFeed. Yet, given the insidious rumor that his boss Hillary Clinton might just run for president in 2016, he...
View ArticleUPDATED: American Airlines Customer Service Includes Reporting Terror Threats...
In case you missed it, many in our industry feel that social media management and customer service teams should work in unison. The idea is that the fall of the silos separating these disciplines will...
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Brand Marketing Increasingly Includes LGBT Families & Couples, And Consumers...
BuzzFeed commissioned JWT to conduct an analysis of how Americans feel about ads that are “LGBT-inclusive.” Although they’re talking about advertising, there’s a lot that PRs can also learn from the...
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THR ‘Most Powerful’ List Reflects New Media’s Influence
The Hollywood Reporter just released its annual “most powerful people in New York media” list, and the most surprising thing about it is how unsurprising the new listings are. Former Mayor Michael...
View ArticleBuzzFeed Forces Us to Ask, Again: ‘What Is Sponsored Content?’
Last night on Twitter, quite a few journalists shared this link along with their general “WTF, LOL” responses. If you don’t want to click on it, we’ll summarize: it’s a BuzzFeed listicle summarizing 16...
View ArticleBuzzfeed + Cats = Perfect Recipe for a Viral Video
Cat food brand Friskies has figured out the perfect, deliciously simple formula for a viral video: Buzzfeed + cats, proving once and for all that the internet was, in fact, created for the sole purpose...
View ArticleWelcome Back, Justine Sacco
Dating app Hot or Not received a lukewarm mention on BuzzFeed this morning, with writer Peter Lauria describing the product as “once massively popular, cruel, and addictive”; his very headline had the...
View ArticleColdwell Banker, BuzzFeed Pair Up for Sponsored Content Series
A couple of weeks ago, a BuzzFeed listicle that looked a whole lot like a paid placement for Target inspired a bunch of journalists on Twitter to ask for some clarity as to what is and isn’t sponsored...
View ArticleUrban Outfitters (Again) Pulls Ganesh Products After Offending Hindus
Another day, another retailer offending members of a major religion by co-opting one of its most revered symbols. Unlike the recent case of designer Roberto Cavalli and a design that just happened to...
View ArticleDon’t Buzz Me, Bro: Another Major Plagiarist Bites the Dust
Why yes. He did go too far. In what has to be one of the worst trends in journalism today, another national reporter has been fired for plagiarism. This time, it was BuzzFeed’s “Viral Politics” guy...
View ArticleNew School Media Lightly Disses Old School Media at Vanity Fair Event
Here’s a fun one: at today’s Vanity Fair New Establishment Summit, three leaders of the “new school” media had some things to say about the old folks: How wrong are Kara Swisher and Shane Smith,...
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BuzzFeed Promotes PR Lead to Chief of Staff/Advisory Role
Want to know what it’s like to work for BuzzFeed? Today, the media company promoted Ashley McCollum (follow her on Twitter) from head of PR to a chief staffing and “advisor to the executive team” role...
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Is BuzzFeed Really America’s ‘Least Trusted’ News Source?
The study that has everyone’s attention in the media world today concerns trust and political ideology. Depending on your affiliation and your favorite outlets, the extensive Pew Research Journalism...
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Vox Gets New Cash Infusion As Old School Media Herd Thins
The future favors digital media — and the tide is turning even faster than we thought it would. Vox, the company that just hired PR vet Fay Sliger of VICE and High10 Media to run its comms operations,...
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BuzzFeed Signs Facebook Vet as PR Chief
This week, Capital New York broke the news that BuzzFeed had named Facebook vet Liz Wasden as its new head of PR. She replaces Ashley McCollum, who was promoted in October to the position of chief of...
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