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Pretty Much Everybody Published Malaysian Government Propaganda
Well, this is certainly NOT a case of earned media: this week a Department of Justice filing covered by BuzzFeed revealed that the current Malaysian government hired PR firms to pay opinion writers at...
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‘The Startup Legitimizer’: Instant PR!
Sometimes the key for a startup or other new business venture looking to break out can be a single article in a big-name magazine or newspaper. What startup founder looking for “Angel investors”...
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Disney’s ‘Branded Content’ Site Looks a Whole Lot Like BuzzFeed
Our apologies for missing this story amidst all our posts about companies hiring brand journalists to create original “sticky” content: The Walt Disney Company‘s new “Oh My Disney” blog is a perfect...
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Edelman’s Content Strategist Explains the New ‘Content Marketing’ Model
This week we posted on Weber Shandwick‘s decision to publicize its new content-creation wing, Mediaco, and what that means for the future of PR. This morning we had the opportunity to speak with Steve...
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Someone Finally Told The New York Times About Sponsored Content
We know it’s something of a stereotype that traditional and especially print media tend to take their time in arriving at/commenting on a hot story. Such is the case with The New York Times, which made...
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BuzzFeed Has This ‘Sponsored Content’ Thing Down
The biggest “must read” story making its way around the web this week is New York Magazine’s profile of BuzzFeed founder Jonah Peretti and his enviably successful approach to paid content. To sum...
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Don’t Count on BuzzFeed Sponsored Posts to Win the Millennials
The chattering classes were all abuzz yesterday about a sponsored post on everyone’s favorite site to visit for kitty pic listicles and condescending literary rants. (Wait, what?) Here’s the story: In...
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PR Fail: Baker’s Chocolate Draws Facebook Fans’ Wrath
We understand that basic economics and the realities of the market sometimes require brands to change their products. It’s not crazy to cut portion sizes and lower prices accordingly in the interest of...
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Ketchum Placed Vladimir Putin’s Controversial New York Times Op-Ed
Vladimir Putin recently took a break from using 90′s R&B to encourage Russians to reproduce in order to pen an op-ed for The New York Times. In the article, he urges the American people to resist...
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When Sponsored Content Met CSR and Made Magic Happen
One thing we can all agree on: PR professionals will spend a lot of time working on sponsored content and corporate social responsibility projects for the foreseeable future. “Sponsored content” is...
View ArticleBuzzFeed’s Favorite Marketing ‘Bot’ Account Is a Weird Product Launch Stunt
In case you spend even more time trolling blogs and Twitter feeds than we do, you’ve probably heard of horse_ebooks. Here are prime examples of the feed at work, posted over the past week: No circus...
View ArticleAmerica’s National Parks and Cities Look Great on Instagram
This week’s government shutdown/crybaby conference provides us with an opportunity to remind everyone that Instagram is a perfect forum for promoting our national parks, which are really quite amazing....
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Why Fire Copyranter, BuzzFeed?
When we read today on FishbowlNY that BuzzFeed had fired its bestest contributor Copyranter (aka Mark Duffy) for “not being ‘BuzzFeedy’ enough”, we were all like: WTF. FAIL. In case you don’t follow...
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Content Forecast: Partly Sunny Skies, Some Clouds and Fog, High Revenue...
As the lines around content continue to blur, the media industry assessment and outlook has been mixed. The AM2C / American Magazine Media Conference in New York this week convened a wide range of...
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PR, Not Traffic, Got Copyranter Fired from BuzzFeed
Mark Duffy, aka Copyranter aka our favorite advertising curmudgeon, made some waves in the incestuous blog news world last month by announcing his imminent departure from BuzzFeed. Initially we thought...
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Here’s a Simple Solution to Abercrombie’s Reputation Problems
And the answer is…drumroll please…dump the CEO! It’s almost too simple, right? Abercrombie & Fitch would probably be better off in the long run if they produced some decent clothes or engaged in a...
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Does Everyone Else Hate These Facebook Changes As Much As We Do?
We’d say he’s laughing with us, but we’re not laughing. Notice anything different about your brand/blog/client Facebook page recently? Uh huh. Take a look at these reach numbers: Versus statistics for...
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The (Other) Real Top 14 PR Twits to Follow in 2014
They’rrrrrrrrre Baaaaaaaaack! ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014. It was, by all accounts, an “astonishing” list...
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Office Max Fails on ‘Daughter Killed in Car Crash’ Story
We know you heard about this corporate comms nightmare: Gawker, BuzzFeed, Forbes and pretty much every other blog ran stories about the fact that Office Max’s sales department sent a solicitation...
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Hillary Clinton Spokesperson Responds to BuzzFeed’s ‘Inane’ Questions with...
Is inane really the right word here? So have you heard about Hillary Clinton recently? Get used to it. Today the Most Important Story concerns her official spokesman Philippe Reines‘ decision to take...
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