Dating app Hot or Not received a lukewarm mention on BuzzFeed this morning, with writer Peter Lauria describing the product as “once massively popular, cruel, and addictive”; his very headline had the company returning to “an overheated online dating market.”
As marrieds with dogs, we’re far less interested in the fortunes of said app than the little nugget buried at the bottom of the post:
“To help with the marketing and promotion of Hot or Not’s relaunch, Andreev has hired Justine Sacco, the former communications director for Diller’s IAC”
That was quick, wasn’t it?
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