A couple of weeks ago, a BuzzFeed listicle that looked a whole lot like a paid placement for Target inspired a bunch of journalists on Twitter to ask for some clarity as to what is and isn’t sponsored content.
We’ll soon have another example of the strategy in action: today real estate brand Coldwell Banker announced a partnership with everyone’s favorite kitty-pic-factory-turned-real-news-source.
What will this partnership entail?
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